By the Co-Chairs of the OECD Development Communication Network (DevCom): Nanette Braun, Chief, Communications Campaigns Service, UN Department of Global Communications, Amalia Navarro, Director of Communications, Ibero-American General Secretariat (SEGIB) and Mathilde Schneider, Director of Communications, French Development Agency (AFD)
This blog is part of a series on tackling COVID-19 in developing countries. Visit the OECD dedicated page to access the OECD’s data, analysis and recommendations on the health, economic, financial and societal impacts of COVID-19 worldwide.
Those of us who work in sustainable development need no convincing: to overcome global challenges, we need global collaboration and solidarity. The COVID-19 pandemic has made this need clearer than ever. We face vastly different situations, but we are all connected and all responsible for our common future. We can rebuild from this crisis if all of us – all countries and all citizens – play our part.
Yet, we know that not everyone is convinced about sustainable development, and some vocal critics are using this historic crisis to promote national isolationism. So how do you address people who want to go it alone and do away with multilateral organisations? It’s fairly easy to convince people to stay healthy by washing their hands, but how do you convince them to respect gender equality, reduce their carbon footprint or help achieve our other global goals? Continue reading