Turning a commitment into actions

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By Mario Cerutti, Chief Institutional Relations & Sustainability Officer, Lavazza Group


To learn more about countries’ strategies for economic transformation, follow the 10th  Plenary Meeting and High-Level Meeting of the OECD Initiative for Policy Dialogue on Global Value Chains, Production Transformation and Developmentin Paris, France on 27-28 June 2018.


logo TOward2030At the beginning of 2017, Lavazza launched ‘’Goal Zero’’ – a call to collective action amongst our many stakeholders to pursue the 17 Global Goals of Agenda 2030 for Sustainable Development. The company decided that co-operation, instead of going it alone, is fundamental for any significant results. Still, we faced the question of how to engage different stakeholders in one all-encompassing plan. For Lavazza, answering this means engaging our different stakeholders – employees, youth, suppliers and the surrounding community – using tailored communications tools. We believe that only a strong commitment originating from within Lavazza can, in turn, fuel external communications. So, here’s how we are proceeding:
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2030 began yesterday

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By Mario Cerutti, Chief Institutional Relations & Sustainability Officer, Lavazza

To learn more about countries’ strategies for economic transformation, learn about the 9th Plenary Meeting of the OECD Initiative for Global Value Chains, Production Transformation and Development hosted by the Economic and Social Commission for Asia and the Pacific (ESCAP) in Bangkok, Thailand on November 2017.

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Image taken from the Lavazza Sustainability Report 2016

On 25 September 2015, 193 countries agreed to 17 Sustainable Development Goals (SDGs) that seek to ‘’end poverty, protect the planet and ensure that all people enjoy peace and prosperity.’’1

Making that vision a reality calls on us all, including business, to renew our commitment to sustainability. What does this mean in practical terms?

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