Small actions for big impact: Lessons from Canada
By Jacqueline Théoret, Executive Director, Strategic Communications, International Development Global Affairs Canada and Co-Chair of the OECD Development Communication Network (DevCom)
We cannot hope to achieve the Sustainable Development Goals and build the more peaceful, inclusive and prosperous — the better — world they envision without engaging people everywhere and inspiring them to take concrete action. The 2030 Agenda for Sustainable Development states that it is “of the people, by the people, and for the people.” But, so far “the people” do not seem to be aware of it.
In Canada, nearly 60% of people surveyed in 2017 knew nothing about the Sustainable Development Goals, or SDGs. Worse still: 73% of the 19% of Canadians who said they were aware of the SDGs were unable to say anything at all about them. 1
Globally things are not much better: only 28-45% of people have heard of the SDGs, but that does not mean that they understand anything about them. Only about 1% of people in 24 countries say they know the SDGs “very well.” 2
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