After the pandemic storms, digital trade offers LDCs rays of sunshine
By Annette Ssemuwemba, Deputy Executive Director of the Enhanced Integrated Framework (EIF) Executive Secretariat at the World Trade Organisation
The dark storm of the coronavirus pandemic came with a silver lining: new ways of providing services and doing business by leveraging e-commerce and other digital opportunities. Video conferencing apps enabled lessons or work to be accessed remotely; mobile apps delivered food, groceries, and medicines at the click of a button.
But silver linings don’t shine bright for all. Gaps in technology, infrastructure and skills, especially in Least Developed Countries (LDCs), highlighted the need to help entrepreneurs grasp the possibilities of digital transformation.
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A young lady in a remote village in northern Vietnam is using new technology to create and sell her family’s traditional silver necklace designs to customers across the region and even globally who can collect their purchases directly from 3D printing facilities.
Irrespective of where in the world we look, we find micro and small businesses leveraging an online platform business strategy to engage in commerce on a global scale. That’s been the finding of the