How women African entrepreneurs can overcome the “beauty pageant problem”

By Miishe Addy, co-Founder and CEO of Jetstream Africa, an e-logistics startup building digital infrastructure for African supply chains.
Growing up, I thought that the women in my family were remarkable. They had strong entrepreneurial instincts, and built businesses from scratch using only their intellect and the resources around them. My eldest aunt founded a thriving restaurant, spun off a catering business, and turned her car into a taxi service while she was at work. Her younger sister founded a crèche and scaled it up to a 200-student primary and secondary school. My great-grandmother, born in the late 1800s, was a self-made businesswoman in Accra and the breadwinner for her family.
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