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Mission-oriented innovation: a suitable approach for just net zero transitions in the Global South?

Net zero innovation development matters

By Benjamin Kumpf, Head of OECD Innovation for Development Facility, Leila Mucarsel, Doctoral Researcher and Lecturer in Transformative Innovation Policy at Universidad Nacional de Cuyo (Argentina) and Avilia Zavarella, Junior Innovation Specialist at OECD Innovation for Development Facility


In the face of the climate emergency, around 140 countries, which emit close to 90% of the global greenhouse gas emissions, are planning to reduce their emissions to as close to zero as possible (known as net zero) in the upcoming decades. Around a third of these are low and middle-income countries (LMICs),the countries most affected by climate change. So how can countries in the Global South achieve a socially-just transition? One key element is innovation, and potentially mission-oriented innovation.

Missions are measurable, ambitious and time-bound targets.  One example is the mission for at least 100 cities across the European Union, supported by the EU Commission, to become climate-neutral. Across OECD member states, mission-oriented innovation (MOI) is becoming increasingly popular, and a growing number of countries are experimenting with MOI to reach net zero targets. An MOI approach is a co-ordinated package of policy and regulatory measures specifically tailored to mobilise diverse forms of innovation. These can be technological, social, or regulatory to help make progress against a measurable objective, such as a carbon-neutral economy.



Under a MOI approach, the public sector has a key role in advancing innovation and shaping markets. In its first report Net Zero+, the OECD’s Horizontal Project on Climate and Economic Resilience highlights that “governments will need to do more than just redirect their science, technology and innovation (STI) policies, shifting instead towards a mission-oriented approach to both technology development and deployment to ensure efforts are streamlined across policy areas.” To achieve this cross-sectoral herculean task, governments need to  design well-functioning and adaptive governance mechanisms across ministries and sectors . OECD research on the early stages of MOI implementation suggests a current lack of sufficient reach across ministries, as most net zero missions are led by bodies responsible for STI without a sufficiently strong mandate and lacking longer-term financing mechanisms.



In 2021, the OECD set up the Mission Action Lab (MAL), with the aim to gather evidence and advise public sector organisations in defining, establishing and governing missions. One objective of the Lab is to inform MOI approaches in the Global South with insights from mission implementation across OECD Member States and to convene exchanges between mission owners across continents.

Among the preliminary findings of our work is that MOI remains largely unexplored and untested in low and middle-income countries. Several initiatives in the Global South, while not explicitly designed with an MOI approach, feature important dimensions of the same. We call these initiatives ‘proto-missions’, and examples of them include the Government of India’s Jal Jeevan Mission (JJM) and the Family Planning 2030 Mission in Nepal. In both these cases, we observe considerable progress towards mission-goals, mainly due to strong political support, as well as government entities actively seeking, testing and scaling novel solutions. But we also see a need to test and deploy longer-term, flexible  financing mechanisms and establish governance processes that break up institutional inertia.

As we witness an increased interest for MOI in donor and LMIC governments alike, we set out to inform future work and investments with the best available evidence. Based on the assumption that simply copying policy and programming formulas from the Global North – the reference point of the vast majority of academic literature on MOI – is deemed to fail, we provide some pointers for governments interested in experimenting with MOI to advance net zero transitions that are socially just. These build on work of the Institute of Innovation for Public Purpose and are derived from our research thus far:

Mission-oriented innovation challenges the idea that ‘efficient green markets’ can be successful with a limited role of the public sector. Such market-led approaches are unlikely to effectively redirect financing from polluting sectors towards job creation in clean energy and other sectors. MOI approaches also challenge the current focus on single-point technological solutions in response to the climate crisis.

But MOI has to be further tested and adapted across country contexts. We are not promoting them as the one and only instrument to advance net zero transitions and other transformations. Rather, we aim to understand when and how they are useful, and when not.

If you work on mission-oriented innovation in the Global South or within a development organisation, get in touch: indef@oecd.org

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